Project

Logo design

Client

AFF

A non-profit arts organization, the London East Asia Film Festival(was Asia Film Festival) had held festival in London and they commissioned us to design their logo and staff card. The connected letter “AFF” represents connection between all the Asia countries and film festival while specializing Asia in the logo itself. The letters “AFF” is based on serif font to give an impression of reliability. It rises up to make way for the handwritten script “in London”.

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